Blue Ocean Strategy Basics 1.0
At Waterside Consulting, we help clients increase profits in their current markets, enter and exploit new marketspaces, and gain greater market share in their industry through Blue Ocean Strategy and Business Strategy consulting techniques. We provide executives and managers with a strategic framework and a set of tactical tools to move into uncontested "blue ocean" marketspaces where their competitors' product offerings become irrelevant.
Our Blue Ocean Strategy service offerings focus on the diagnostic and proscriptive aspects of Blue Ocean Strategy to create value for businesses by increasing their product/service differentiation while lowering their costs. We use the BOS Strategy Canvas and the Four Actions Framework to lower, raise, eliminate, and create product/service dimensions mapped on the canvas. In contrast to conventional strategic paradigms where "Red Oceans" are characterized by intense competition, Blue Ocean Strategy directs innovation which creates value for both the customer and your company.