Waterside Consulting's experienced and reputable staff provides its clients with the knowledge and wherewithall to help businesses not only meet, but exceed, their business objectives. Whether your goals are to increase revenues or growth, decrease expenses, grow profitability, or improve cash flow, Waterside Consultants will add value to organization through the application of Blue Ocean Strategy, strategic business consulting and advanced marketing principles.
Here are seven successful examples of work which our consultants have done for clients in the past:
1 - Created a new Blue Ocean retail concept in the consumer technology space for major national Big Box retailer which is estimated to generate over $200 million annually. Analyzed marketspaces and segmented customers based on key dimensions of technology "savvyness" and demographical factors.
2 - Developed marketing strategy for technical product targeting key luxury automotive segment customers which moved the business from start-up phase to a $500 million profitable business unit. Launched three new high-tech products which reduced a 10-year technology competitive gap to zero in 18 months.
3 - Conducted a strategic market evaluation to locate Blue Ocean spaces for a Fortune 100 international hotel chain targeting various traveler group types. Evaluated quantitative and qualitative macro-factors which allowed us to divide travelers into different tiers of customers and chart Blue Ocean marketspaces.
4 - Developed and executed online and offline direct marketing programs for financial services firm which mailed 500,000 direct mail solicitations per month and achieved a 0.75% to 3.25% response rate. Designed nine micro sites for lead generation. Both online and offline campaigns combined generate over 35,000 leads and $25 million in new business within 24 months.
5 - Conducted key due diligence for leading international consulting firm and assisted in developing B2B marketing programs targeting Sony, GE (General Electric), Samsung, Phillips, and other electronics manufacturers. Led to comprehensive world-wide marketing campaign.
6 - Performed market intelligence research and brand evaluation on CVS Pharmacy, Pier 1, and Home Depot for an investment firm. Examined inherent brand value propositions to determine their relative strength and validity. Determined these chains' strengths and weaknesses relative to competitors along a number of branding dimensions, including service quality, prices, and store environment.
7 - Developed pricing plans and promotions for a large telecommunications provider and its various business segments. It raised profits by 20% and lower churn 50% below the industry average.